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Power Yoga

Scope

We were approached by Bosio Inc through the Codeable platform in the Autumn of 2015. GloboTek was asked to assist with the development work to rebuild the Power Yoga website. Power Yoga produces video Yoga classes, hosted on their site. Previously, multiple platforms had been used to do this, such as Hubspot for user subscriptions.  As a result, the new site’s objective was a simple one; to unify and simplify the management of the products under one website.  GloboTek was provided with a design and engaged to build a bespoke WordPress theme. As the visual aspect of the site was developed, the data structure was mapped out and the necessary plugins identified to provide the required functionality

Primary objectives of the build revolved around making the site simple to manage and create a reliable, fast, future proof website! Ajax search has been heavily utilised to provides a smooth user experience when browsing the library and Ajax loaded paginated pages offer greater benefit for Search Engine Ranking.

As part of the ongoing growth strategy, GloboTek partnered with Power Yoga in 2018 to implement a raft of new features. Social networking and a redesigned and restructured video library formed the core of the upgrade. New, powerful features have been incorporated into the library that allow the site owner’s to create curated series of videos for users to follow via Chumly’s eLearning extension. Chumly’s activity feed and posting capabilities, a truly unique commenting system has been implemented. This system encourages discussion and community on the site.

Services Provided

  • Web Development
  • Growth Strategy
Power Yoga Video Archive on a laptop

Web Development

Coded to the latest standards into a pixel perfect copy of the design.
Growth Chart

Growth Strategy

Repeated implementation of new features to improve user experience and retention.
Power Yoga Homepage on Laptop

Power Yoga Single Video Page

Key Features

Multi-channel Ecommerce

Power Yoga has a couple of product lines. They sell daily, monthly, quarterly and yearly subscription plans to their online Yoga video classes. In addition, they sell rooms to their Yoga retreat holidays which also requires a deposit system. Finally, people are able to sign up as affiliates to the Power Yoga brand. WooCommerce and AffilliateWP has been harnessed to provide all of this.

System Migration

One of the major challenges during the Power Yoga build was the migration of customer data and live subscriptions from Hubspot to the WooCommerce powered site. We built an importer to handle the processing of customer records. As such, Power Yoga faced zero downtime or lost customers come launch. Each user's account was created pre-launch preventing any interruption to service.

Social Networking

In 2019, Power Yoga was the first site to harness the power of Chumly. A new social networking plugin for WordPress. Built by GloboTek, we were lucky enough to partner with Power Yoga to drive the development of Chumly. As a result, Power Yoga has a raft of new features to propel the brand into a new growth phase.

Get In Touch

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Budget

£1000

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