Nelson Westerberg engaged Bosio Inc to drive the new marketing strategy for the company and part of this strategy was a new website. Bosio Inc chose GloboTek as the WordPress development company to build the site. After that, we were tasked with converting the design into a pixel perfect, custom WordPress theme and insure it’s responsive on all device types. Certain features of the site required us to develop the mechanics to enable the content structure called upon by the SEO strategy.
A unique and challenging element of the Nelson Westerberg site is the locations section. This guides visitors to the corresponding Nelson Westerberg branch that serves their area and provides the contact details to make an enquiry. In addition, we developed a quote system to provide real time quotes and generate leads.
We developed a custom WordPress plugin to handle the quote feature. We developed all the associated background formulae and calculations to deliver a quote and the storage system for the price matrix the quote system runs off. As such, the entire quote system is easily managed from the admin area. Furthermore, the system is totally flexible for the varying prices of the industry.
Nelson Westerberg have a website that delivers. Thanks to the heavily optimised content strategy and search engine ranking strategy, the site receives more traffic. The bespoke WordPress theme provides the platform to grow brand awareness and generate more new leads for the company.
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