Every brand image we develop follows an exact process
Critically important to the success of the exercise is an initial period of consultation with you. We want to understand and get to know the company's philosophy and marketplace to produce a brand design that fits. If you were an auto dealer, buttercups and cupcakes aren't going to hit the right note with customers looking to buy a car!
Once we've got to know you and what you'd like your brand to look like, it's time for us to research the industry and marketplace. We will look to see how we can incorporate your vision into the finished brand image and make it fit the audience it's intended for.
A set of draft brand designs are prepared for you to review. Varying styles and design philosophies are tested and you can then decide which draft you'd like to take forward to final production.
Once we've nailed down the direction we want to go in and one of the draft options has been selected, we move to producing a final version. This version will demonstrate the brand in a few different scenarios such as on print material and branded goods, as well as in a digital capacity.
All the assets and variations of the brand are packaged up in a style guide and delivered to you!