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Digital Marketing for Zoos White Paper

Matt Campbell | Press Release

Today, we would like to announce we are producing a white paper on Digital Marketing for Zoos. Our objective is to learn as much as we can about how digital marketing can help zoos in the UK and what the perfect zoo website should look like.

Thanks to the very generous cooperation of a number of UK zoos, we will be asking them a series of questions over the coming 12 weeks. These questions will aim to highlight:

  • Who is a zoo’s website for?
  • What are zoo websites not servicing fully?
  • Are there any innovative approaches to better serve zoos?
  • What is done well in the industry?
  • How do 3rd party providers support zoos?

History of GloboTek and Zoo Websites

GloboTek has been working with Houston Zoo since 2017, building their micro-sites. Furthermore, we were invited to tender for their main website rebuild which was a fascinating exercise.

In producing the proposal, we put much thought and energy into what the site should do and how it should look. Now, we would like to continue that earlier work and establish a blueprint for a successful zoo website.

White Paper Schedule

We will be spending the next 12 weeks asking questions that we feel are relevant to digital marketing and zoos. Each week, we will analyse the responses and consider how that impacts the perfect zoo website.

Our hope is to have the white paper produced and published by the end of the year. We hope that it will provide useful and interesting to all who read it and help zoos establish a solid digital marketing strategy.

If you would like to aid in the production of the white paper, please get in touch with us and we can include you in a mailing list or discuss your thoughts during a phone call or such like.

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